What Business is Real Estate?


The real estate industry comprises the industries and professions that design,

finance, develop, construct, market, and manage land and buildings. It is a very

significant part of every economy and plays an essential role in a company’s supply

chain and competitive strategy. Real estate is often a company’s largest or secondlargest

asset and is a key driver of a firm’s capital structure, risk management,

operational performance, and financial results. Yet, it is often one of the least

understood and managed parts of a business. In this article, I’ve attempted to distill

some key real estate maxims that will help executives and board members

understand and manage this critical asset class.


Real estate can be divided into different categories based on the purpose of a

property: residential, industrial, and commercial. Residential real estate includes

properties where people live like single-family homes, condos, du/tri/quad-plex

(2/3/4-unit buildings), and apartment complexes. Industrial real estate includes

factories, warehouses, and other types of commercial facilities. Commercial real

estate includes retail stores, office buildings, and other facilities where products are

sold or services are rendered such as nail salons or medical offices. Raw or vacant

land is also considered real estate because it can be used for future development or

have current uses such as oil refineries, pipelines, and cell phone towers that

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A real estate business can be operated by a sole proprietor, partnership,

corporation, or limited liability company. The type of structure you choose will have

important implications on your legal and tax obligations. A sole proprietorship or

partnership is the easiest to start and can be operated by one or more individuals. A

corporation or LLC will require more paperwork and may add restrictions to your

operations, but both have distinct advantages in some circumstances.


Before you can operate a successful real estate business, it is important to create a

business plan. A detailed plan will help you identify your goals and determine the

best ways to reach them. The plan will also guide you in forming your company’s

structure and selecting an accounting system. A good accounting system will make

it easier to track sales and expenses. You should consider hiring a bookkeeper to

keep track of your finances and categorize your information.


Another crucial step in starting a real estate business is networking. This is a

competitive industry, and your success will depend on the strength of your network.

You can use social media to connect with potential customers and build relationships

with them. You can also find networking events to attend and meet other business

owners in the industry.

A real estate business can be run in a number of ways, from renting out commercial

space to buying or selling homes. There are many ways to make money in this field,

so it’s a great choice for those who want to start their own company. A successful

real estate business requires hard work and dedication. It’s also important to keep

your costs low by finding ways to cut down on operating expenses.